More lucky winners have emerged in Heineken’s raffle draws, giving away trips to watch the UEFA Champions League finals in Ibiza, Spain. On Wednesday night, Heineken fans gathered in the luxurious Heineken House Lagos to enjoy the on-pitch clashes between Europe’s best clubs. But for many of them, the half-time raffle draw action will linger much
longer in the memory.
“I was motivated by reports in the media that some consumers have won from in-bar activations,” said Daniel Philips. “I was lucky to have received an invite to come and be part of this premium viewing experience at the Heineken House. It was a nice time out here and winning an allexpense paid trip to Ibiza, Spain is awesome.”
Every year, since 2007, Heineken has rewarded five of its regular consumers with all-expenses paid trips from Nigeria to Europe, to watch the finals of the UEFA Champions League. But this season, marking its ninth consecutive year of sponsoring the world’s best club football tournament, Heineken has raised the bar the ‘Champion the Match’ promotion. They are giving away twenty European trips.
This innovative promotion is part of the exciting package from Heineken and was born out of the insight that fans know that UEFA Champions League match nights are worth a little more effort to make it memorable. Thirteen fans had already won in nationwide in-bar raffle draws, and two others had won by participating in radio show phone-ins. They are now joined by the five winners from Wednesday’s Heineken House raffle draws.
No comments:
Post a Comment